I like to have something called a post warehouse. A post warehouse is basically a number of posts written to be published on rainy days. No, not literally rainy days but days where writing a good quality post just isn’t going to happen. We all have lives outside of the internet and blog world (shocking, I know) which brings us unexpected circumstances, emergencies, or just times where we have other priorities that come before our beloved blogs.
Whether it be an emergency, a planned vacation, or maybe you just get in a very lazy mode at times, writing a post just might not be your top priority. This is where the post warehouse comes handy. Since you have a bunch of posts already written you can simply publish them during the times that you just don’t have the time to write a post. This is beneficial in so many ways but let me throw out a few points on the subject.
You might be thinking, if I have the time to go and publish it I can do a quick post. Sure, it doesn’t take much to write a small post but what the post warehouse does is allows you to continue to publish quality posts rather than small quick posts.
Or you might think not posting for awhile won’t be too bad. Well, you may be right. Skipping a few days might not hurt your blog, especially if it’s well established. There’s two things I want to point out here. One, sometimes your one week hiatus can turn into a month long hiatus and then longer, life brings some unexpected times. Two, every day that you make a post your traffic will be significantly greater than days that you don’t. For example, those who have subscribed to your RSS feed will know when there is a new post and come to your site to see the new content. Keeping your traffic up daily will just mean more revenue for you, whether it be more enticing to advertisers or just more impressions on your PPC (pay-per-click) ads.
Having a stockpile of posts ready for publishing is not a necessary requirement to run a successful blog, it just makes it a little bit easier.
This entry was posted on Monday, December 8th, 2008 at 3:44 am and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
